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7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive
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Categories :
Marketing
Internet
Publisher :
Paul Colligan
Author :
Paul Colligan
Narrator :
Paul Colligan
Length :
52 minutes (Unabridged)
Download Price :
$9.99
Format :
Downloadable MP3
© 2007 Paul Colligan
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HEAR SAMPLE
In June of 2007, Paul Colligan, cp-author of
The Business Podcasting Bible
, and co-host of the popular
Marketing Online Live Podcast
presented "
The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive
" before an audience of professional marketers at Notre Dame University. The following is a recording of that speech.
Topics Include:
* The “Hack” Went Mainstream
* The Shuffle Killed The Format
* Time Shifting Moved From Powerful To Cool
* The Playing Field Was Leveled
* The Commercial Became Optional
* The Consumer Got Control
* Media Became Intimate
Included in the recording is information about how to download the slides from the event.
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